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Mon 29 Jun, Wed 1 Jul, ... Fri 3 Jul 2020
11:00, ...

Provided by: Graduate School of Life Sciences


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The Engaged Researcher Online Training: brand yourself and your ideas professionally

Mon 29 Jun, Wed 1 Jul, ... Fri 3 Jul 2020


This week-long training will focus on professional „branding“ outside of academia. The week will start with a first session introducing the importance of presenting yourself and your ideas in the right way to the stakeholders you are interested in connecting with professionally (cultural-creative, not-for-profit, policy, private audiences). The session will then delve into how to present your skills and your experience to position yourself credibly in a relevant field, whether on linkedin, through your cv and bio, or by ‘online’ networking. The second session will be specifically dedicated to thinking creatively about branding. It will provide participants with practical tips to building a ‘good-looking’ online profile (focusing specifically on constructing a website and cv) and merchandise (including business cards). At the end of the week, participants will also have the opportunity to participate in 30-minute mentorship sessions where participants will present the results of the work undertaken during the week to the trainers (whether a new plan for a website, a revised CV or linkedin profile) and will get the opportunity to receive direct feedback on their work in progress. Instructions will be circulated during the week.

This training will be co-led by Dr Alina Loth and Dr Maja Spanu. Alina is the Public Engagement and Impact Manager at Cambridge and a freelance research illustrator. Maja is a Junior Research Fellow in International Relations at Cambridge and postdoc lead for Humanities and Social Science for the university’s Public Engagement Advisory Group.

Course structure:

Session 1: Introductory Session ‘Branding - the why and how?’

Session 2: Thinking creatively about branding

Session 3 and 4: There will be 30 min time-slots on Thursday and Friday to present your work to the trainers and get individual mentoring, please note that you only have to attend one 30 min slot on the Thursday or Friday and do not have to be available for the remainder of the session!

Target audience

PGR students, research and professional staff.


Number of sessions: 4

# Date Time Venue Trainers
1 Mon 29 Jun 2020   11:00 - 12:00 11:00 - 12:00 Dr Alina Loth,  Maja Spanu
2 Wed 1 Jul 2020   11:00 - 11:45 11:00 - 11:45 Dr Alina Loth,  Maja Spanu
3 Thu 2 Jul 2020   11:00 - 12:30 11:00 - 12:30 Dr Alina Loth,  Maja Spanu
4 Fri 3 Jul 2020   10:00 - 12:30 10:00 - 12:30 Dr Alina Loth,  Maja Spanu

Participants of this training will:

- find out useful ways to “brand” their profile for it to speak to the sectors they are interested in working in or collaborating with (CV, linkedin, twitter) - be able to frame and talk about themselves and their ideas in relevant ways for the sectors of interest - receive concrete tips and acquire the confidence needed to gain greater visibility - acquire a basic knowledge of the online tools available to build your profile creatively

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