Making Headlines: How to Get Your Research into the Mainstream Media

This workshop offers a practical guide to communicating research to the broadest possible audiences via the mainstream media.

Sarah Collins and Jacqueline Garget from the University’s Research Communications team will take you behind the scenes of the processes and tactics used to get University research reported nationally and internationally in newspapers, online news sites, radio and TV - from identifying a potential news story, to responding to emerging coverage.

We will cover:

• how University press officers work
• what makes for an effective media release
• using assets including images
• distributing releases and pitching to journalists
• what to expect from any coverage
• giving media interviews and how to get your message across effectively.

The session will include practical tasks as well as an opportunity to ask questions and share experiences. It will be co-hosted by CCTL and the Postdoc Academy.

Please note: when you book this course, on the booking confirmation page, select Add to Calendar to start importing the appointment to your calendar.

Postdoctoral and postgraduate researchers

If you do not have a CRSID or are otherwise unable to book via the UTBS booking system, please contact development.pda@admin.cam.ac.uk.

Number of sessions: 1

In person session, comprising information-giving and activities.

This session will be delivered by Sarah Collins and Jacqueline Garget from the University's Research Communications Team.

Sarah is primarily responsible for the Schools of Physical Sciences and Technology, Jacqueline for the School of Biological Sciences. They have worked on hundreds of stories spanning a huge range of research across science, medicine and technology, and have secured media coverage of Cambridge research around the world, including with the BBC, Guardian, New York Times, NPR, Le Monde, Die Welt, El Pais and The Times of India.

2.5 hours