Content Community:Using Google Search Console

BeginnersNew

Most websites get the majority of their traffic from search engines. Search engine optimisation (SEO) is one key step to improving your content. This is where you consider how easy it is for users to find your website, what they are looking for when they do and try to make it easier for them.

During this event, we will introduce you to Google Search Console and how to gain access to it. We will look at what Google knows about your website, and what people are looking for on Google Search when they find your website. Finally, we’ll explore how to use that data when optimising a page on your website.

This content community event will also cover:

• how to access Google Search Console (and get verified)
• Google Search data you can see and what it means
• using Google Search Console to help you with SEO

The session is for everyone interested in using Google Search Console effectively.

A recording of this event will be available on the Content Community SharePoint site for anyone who cannot attend.

• Members of the Content Community
• University website owners and editors
• Individuals who use Google Search Console outside of their primary role responsibilities
• Research staff

Number of sessions: 1

Presentations and questions

MS Teams

• Will Kerslake, Web Content Manager (Office of External Affairs and Communications)

1 hour

Content Community events typically run once a month.

• Content Community workshop: using data to improve your content (August)
• Content Community workshop: Creating user-centred content (August)
• Content Community: Balancing your data needs with your users' privacy needs