Digital Presence Programme Engagement Events

At this event learn more about the University’s plans to increase the accessibility of its online content and things you can do right now to improve yours.

Hear an update on recent activities from members of the Digital Presence Programme. You can post your questions in advance and during the event via the Teams Live Q&A feature.

Hear an update on recent activities from members of the Digital Presence Programme. You can post your questions in advance and during the event via the Teams Live Q&A feature.

On World Accessibility Day, understand why inclusivity and accessibility is important and the University’s plans to increase the accessibility of its online content and things we can all do to improve our documents, publications and online content.

Search engine optimisation (SEO) for beginners. SEO 'is the process of improving a website or web page so it increases organic traffic quality and quantity from search engines' (Webopedia).

Put simply, the goal of using SEO tactics, for many web editors across the University, is to help users find the content that they are looking for when they use a search engine. In practice, this means a webpage appears as high up the list of relevant search results as possible. To do this, content editors need to have a basic understanding of how search engines work and what users are searching for.

This session will include a potted history of SEO and practical tips to use on your webpages. Attendees will also be able to ask questions.

The session will begin with a quick update from the Digital Presence Programme.

In July's content community session, we look under the hood of email marketing. Whether you're sending newsletters to your staff or event invitations to an external audience, this session is for you, with a blend of the strategic and the operational.

Email continues to defy the prophecies of its impending demise, surviving Slack, instant messaging and even WeChat/Weixin (for the most part). As email turns 50, we'll explore whether iOS 15 will end the newsletter boom, where trustworthiness and personalisation fit in to your email strategy, and if you even need email when there are social media, messenger apps and collaboration tools?

• Liam Morgan will describe how he creates high-quality newsletters that are both effective and audience-centric
• Ashley Coidan will discuss how a strategic approach to the channel can have benefits for recipient and sender alike (and he'll be seeking volunteers to be involved in developing guiding principles for the University's email marketing)

The Digital Presence Programme is a five year programme responsible for improving how we provide and support websites and intranets for the University of Cambridge (amongst other things). It's important that head of departments and institutions are aware of the programme's goals and intentions to make significant changes to the University's digital landscape.

This presentation will offer you an opportunity to feed into the programme, and provide answers to your questions about it.

Whether you manage a website, write content or are just interested in how to write for the web, we welcome all abilities to this content community event.

We will show you how users read web content and explore common patterns of behaviour. Once you’ve understood how users consume your content, you’ll feel more confident that you’re helping to provide a good user experience.

The session will begin with a quick update from the Digital Presence Programme.

The Digital Presence Programme is a five year programme responsible for improving how we provide and support websites and intranets for the University of Cambridge (amongst other things). It's important that departmental and institutional heads are aware of the programme's goals and intentions to make significant changes to the University's digital landscape.

This presentation will offer you an opportunity to feed into the programme, and provide answers to your questions about it.

The Digital Presence Programme is a five year programme responsible for improving how we provide and support websites and intranets for the University of Cambridge (amongst other things). It's important that departmental and institutional heads are aware of the programme's goals and intentions to make significant changes to the University's digital landscape.

This presentation will offer you an opportunity to feed into the programme, and provide answers to your questions about it.

Learn more about the barriers people face when they read content. We will show you how to write content that’s accessible and do a few practical exercises. Making content accessible, makes it better for everyone.

Join us on Friday 22 October for a whistle-stop tour of common areas of Google Analytics and scenarios its data can help you analyse.

We will focus more on the Universal Analytics interface than Google Analytics 4, as that's the version we believe most people with Google Analytics on University websites are using.

We will show you how to build a content inventory and do a content audit on your website or intranet.

You might be migrating to a new content management system (CMS), or just want to tidy up your site, an inventory and audit reveals gaps and opportunities. It’s the first step to understanding user behaviour and gathering evidence to help you make decisions about your content.

In Writing for the web part 1 we looked at how people read online and what this means for our content.

In part 2 we’ll focus on how to write content that meets your audience’s goals.

Taking a user-centred approach will help you to decide what words to use and what information is important. We’ll also show you how you can test your content to ensure your users understand it.