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With enough initialisms to drown in, the data privacy and protection legislation that affects our apps, online services and websites can seem impenetrable. So how do we demonstrate that we understand our users' concerns, comply with regulations and strike the balance between business and user needs?

In this session, we'll provide a refresher on cookie consent and data privacy compliance on web channels. We will review the current www.cam.ac.uk cookie and privacy setup. We will also explore when you might need to adopt local versions.

Content Community: Maintaining your website new Mon 27 Jun 2022   14:00 Finished

Join us at the next Content Community event to get a checklist of regular website maintenance jobs that content editors can do. We will go through how to do the tasks and how they contribute to good user experience. Examples include how to find and address broken links, establishing a content review schedule, and things you should test regularly.

Content Community: researching your users' language new Mon 28 Mar 2022   13:30 Finished

Find out how to research the way users talk about your topic and use your findings to optimise your content for search

Adding the sorts of words that your users understand and search for to your content makes it quicker and easier to use. This research can also help you select keywords, which you can put in the right places for search engines to make it easier to find.

We'll show you some ways to research how your users talk about your topic, and how to make a keyword map of your pages to avoid them competing with each other. We'll make the template available for you to use in your own work.

Topics

  • Analysing enquiries to improve your web content
  • Alternative sources to look at if you don't have access to enquiries
  • Creating a keyword map for your website

We'll also provide a quick look at the forthcoming new style guide.

February's event will introduce you to the 2i checklist and explain how to use it. After introducing you to the checklist, we'll have a go at applying the checklist to a piece of writing.

This event has 25 spaces so that we can support the small-group exercise. There's a waiting list so that any cancellations go to someone else. We'll run a second session if there are five or more people on the waiting list. For the exercise, you're welcome to bring your own piece of content to look at in your group. There will also be an example to work on for those who do not have something they can share.

We'll record the main part of the event about the checklist for anyone unable to attend. The recording and event resources will be available on the Digital Presence Programme's SharePoint site as soon as possible after the event.

This event will introduce you to the 2i checklist and explain how to use it. After introducing you to the checklist, we'll have a go at applying the checklist to a piece of writing.

This event has 30 spaces so that we can support the small-group exercise and has been offered first to those who were on the waiting list for the first edition held on Monday 28 February. For the workshop activity in breakout rooms, we will be using a Miro board and reviewing a webpage (we have two examples to choose from). You can access both in your browser, and we suggest using a laptop or desktop computer rather than a smartphone to make switching between windows easier.

The event resources will be available on the Digital Presence Programme's SharePoint site as soon as possible after the event.

We can all write well. It’s our job! But how can we make our content more user centred? User-centred content helps our users and ultimately helps us.

Come to this session to:

  • understand how cognitive burden affects comprehension
  • use some of the methods and tools that we’ve been demonstrating over the past year
  • get help and feedback from your Content Community colleagues

For this session you need to bring:

  • a piece of content from your website or intranet
  • any thoughts, feedback or queries you’ve had about the content
  • your goals for the content. For example, you might want to:
    • improve readability
    • check that it’s accessible
    • re-organise the structure
    • test understanding of a complex subject
Content Community workshop: Optimising content for SEO new Mon 25 Jul 2022   13:30 Finished

We all use search engines to look for information, whether it's to buy a second-hand sofa, or check when to repot the begonia.

If your content isn't optimised, people won't be able to find it easily through online search. Good SEO will help more people find your content more easily.

Come to this workshop to:

  • Get a quick recap on best SEO practices.
  • Try some of the SEO methods and tools that we’ve been demonstrating over the past year.
  • Get help and feedback from your Content Community colleagues and us.

For this session you need to bring:

  • one or two links to web pages that you want to optimise
  • any SEO or keyword information you already have
  • any ideas you have about why the content is or isn't performing well

We will also be running this workshop in August.

We all use search engines to look for information, whether it's to buy a second-hand sofa, or check when to repot the begonia.

If your content isn't optimised, people won't be able to find it easily through online search. Good SEO will help more people find your content more easily.

Come to this workshop to:

  • Get a quick recap on best SEO practices.
  • Try some of the SEO methods and tools that we’ve been demonstrating over the past year.
  • Get help and feedback from your Content Community colleagues and us.

For this session you need to bring:

  • one or two links to web pages that you want to optimise
  • any SEO or keyword information you already have
  • any ideas you have about why the content is or isn't performing well

Join content colleagues to talk about how we can use data that seems quite abstract to tell us about our content. Come to this workshop to:

  • recap some general principles
  • discuss some examples and sources of data
  • do small-group exercises in Microsoft Teams break-out rooms

You will want to be able to look at the exercise information, and possibly some example websites in your browser, while in the MS Teams meeting. If you have access to a desk offering a second screen, that may be the most convenient.

This session is for beginners who are not confident in interpreting analytics or similar data. No preparation is required. You do not need to be familiar with any software other than MS Office 365 and your browser.

Join content colleagues to talk about how we can use data that seems quite abstract to tell us about our content. Come to this workshop to:

  • recap some general principles
  • discuss some examples and sources of data
  • do small-group exercises in Microsoft Teams break-out rooms

You will want to be able to look at the exercise information, and possibly some example websites in your browser, while in the MS Teams meeting. If you have access to a desk offering a second screen, that may be the most convenient.

This session is for beginners who are not confident in interpreting analytics or similar data. No preparation is required. You do not need to be familiar with any software other than MS Office 365 and your browser.

Digital Admissions: Town Hall event new Wed 1 Sep 2021   13:00 POSTPONED

The Digital Admissions project aims to support the transformation of the information systems, processes and tools used in the undergraduate admissions process.

At this 'town hall' event, you will hear from project members who will show the progress made to the service and invite you to ask questions.

On World Accessibility Day, understand why inclusivity and accessibility is important and the University’s plans to increase the accessibility of its online content and things we can all do to improve our documents, publications and online content.

The Digital Presence Programme is a five year programme responsible for improving how we provide and support websites and intranets for the University of Cambridge (amongst other things). It's important that departmental and institutional heads are aware of the programme's goals and intentions to make significant changes to the University's digital landscape.

This presentation will offer you an opportunity to feed into the programme, and provide answers to your questions about it.

Digital Presence Programme: virtual town hall #2 new Thu 25 Feb 2021   11:10 Finished

Hear an update on recent activities from members of the Digital Presence Programme. You can post your questions in advance and during the event via the Teams Live Q&A feature.

Digital Presence Programme: virtual town hall #3 new Thu 15 Apr 2021   11:10 Finished

Hear an update on recent activities from members of the Digital Presence Programme. You can post your questions in advance and during the event via the Teams Live Q&A feature.

Email marketing - strategy and tactics new Mon 26 Jul 2021   15:00 Finished

In July's content community session, we look under the hood of email marketing. Whether you're sending newsletters to your staff or event invitations to an external audience, this session is for you, with a blend of the strategic and the operational.

Email continues to defy the prophecies of its impending demise, surviving Slack, instant messaging and even WeChat/Weixin (for the most part). As email turns 50, we'll explore whether iOS 15 will end the newsletter boom, where trustworthiness and personalisation fit in to your email strategy, and if you even need email when there are social media, messenger apps and collaboration tools?

  • Liam Morgan will describe how he creates high-quality newsletters that are both effective and audience-centric
  • Ashley Coidan will discuss how a strategic approach to the channel can have benefits for recipient and sender alike (and he'll be seeking volunteers to be involved in developing guiding principles for the University's email marketing)

The Staff Review and Development (SRD) process provides the opportunity for Line managers to engage in constructive discussion with their staff about current and future work and their learning and development. This interactive online course will focus on an overview of the process, practical advice and useful reminders of good practice to help you to make the most of SRD

How to audit your website new Tue 30 Nov 2021   11:00 Finished

We will show you how to build a content inventory and do a content audit on your website or intranet.

You might be migrating to a new content management system (CMS), or just want to tidy up your site, an inventory and audit reveals gaps and opportunities. It’s the first step to understanding user behaviour and gathering evidence to help you make decisions about your content.

Introduction to accessible content new Mon 27 Sep 2021   15:30 Finished

Learn more about the barriers people face when they read content. We will show you how to write content that’s accessible and do a few practical exercises. Making content accessible, makes it better for everyone.

Introduction to Google Analytics new Fri 22 Oct 2021   11:30 Finished

Join us on Friday 22 October for a whistle-stop tour of common areas of Google Analytics and scenarios its data can help you analyse.

We will focus more on the Universal Analytics interface than Google Analytics 4, as that's the version we believe most people with Google Analytics on University websites are using.

Introduction to Search Engine Optimisation (SEO) new Tue 29 Jun 2021   10:30 Finished

Search engine optimisation (SEO) for beginners. SEO 'is the process of improving a website or web page so it increases organic traffic quality and quantity from search engines' (Webopedia).

Put simply, the goal of using SEO tactics, for many web editors across the University, is to help users find the content that they are looking for when they use a search engine. In practice, this means a webpage appears as high up the list of relevant search results as possible. To do this, content editors need to have a basic understanding of how search engines work and what users are searching for.

This session will include a potted history of SEO and practical tips to use on your webpages. Attendees will also be able to ask questions.

The session will begin with a quick update from the Digital Presence Programme.

An informal guidance session for anyone thinking about joining the IT Community and UIS Mentoring Scheme. Professional Development Manager, Rinku Raina will give a brief overview about what you can expect from joining the scheme. You'll have the chance to ask informal questions and hear from previous members of the scheme.

An informal guidance session for members of the IT Community and UIS Mentoring Scheme. The session will provide the opportunity to meet with other mentees enrolled on the scheme. You’ll be able to talk openly as a group and share any successes or challenges while being a mentee. Please think of examples before coming along so we can discuss in the session and this will hopefully encourage confidence to help you gain the most out of your mentoring relationship and the scheme.

An informal guidance session for members of the IT Community and UIS Mentoring Scheme. The session will provide the opportunity to meet with other mentors on the scheme. You’ll be able to talk openly as a group and share any successes or challenges while being a mentor. Please think of examples before coming along so we can discuss in the session and this will hopefully encourage confidence to help you gain the most out of your mentoring relationship and the scheme.

A contextual, informative and interactive webinar-style event to provide guidance and helpful techniques for mentors enrolled on the UIS Mentoring Scheme and anyone interested in mentoring in general, to support their colleagues and understand how to develop to be an effective mentor.

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