Promoting Yourself and Your Ideas

Please note: this course was formerly titled 'Selling Skills'.
If you have already attended this course under its former name it may not be necessary to attend this course again.

You are in Cambridge because you have something to offer. This workshop helps you to make the most of the opportunities presented to you. It focuses on face to face interactions, it is not a course on using social media. The skills taught are selling and marketing abilities. This quick moving workshop is delivered in a participative style with individual and group exercises to reveal key points.

Topics covered include:

• Clarifying who your target audience is and how to find them
• The reasons that people would be interested in your proposition
• How to present your ideas in a way that resonates with the other party
• A structure for face to face discussions with potential stakeholders
• Developing the right attitude

All Schools PhD Students Yrs 2, 3+ & Postdocs/Research Staff

Note for Postdocs/Research Staff:

• Any member of research staff who can demonstrate that their primary responsibility is to conduct research and that they are employed for this purpose
• It does not matter whether the University or some other body is formally their employer, e.g. a University Partner Institute or a College

• Practise using structured techniques for leading discussions
• Identify the difference between how you see your project and how others perceive it
• Learn how to categorise people in order to deliver short and compelling propositions
• Examine how important attitude is and learn techniques to improve your chances of success
• Recognise the compliance techniques that are commonly used to influence us

Presentations, demonstrations and practicals

One half day session

Twice a year