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This course will explain how communication can lead to impact – and how impacts should be communicated for the REF (or similar). You will learn how to simplify your language so it is economical, easy to read and spells out a clear, compelling narrative. It will also explain how you can apply journalistic techniques to ensure supporting testimonials are both relevant to and a truthful reflection of your work's real world impacts.

Part of the Writing to Engage Series with Matt Warren, Deputy Editor of The Conversation (UK) https://theconversation.com/uk

This workshop is part of the Bridging the Gap from Research to Practice SHSS Online Programme http://ppd4phd.com/