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Instructor-led course

Provided by: Researcher Development Programme (RDP)


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Engaged Researcher - LinkedIn for Public Engagement
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Description

LinkedIn Training (especially for people who think they hate LinkedIn)

Do you want to get over the ick of LinkedIn and start using it successfully? Do you want to stop wasting time wondering if you’re using social media in the right way - but without it taking up too much of your time? Perhaps you have a love hate relationship with social media in general and wouldn’t be on it if you didn’t have to be…

In this session we will start by looking at how the platform works - optimising your profile, how the hungry algorithm works and what it likes most, how to find your people and how to make it for you.

We will go on to explore the impact of being on platforms like LinkedIn - how to disagree well, how to communicate effectively, what to do if things go wrong and right. We can look at the etiquette of engagement, how to engage well so your personal brand is enhanced by your online presence

Emilie Silverwood Cope has worked in marketing and sales for over 25 years and spent the last 7 years as a social media manager and trainer. She has run Social Media accounts within the education sector across various platforms. She too has a love-hate relationship with social media.

Target audience

Researcher, students and staff

Prerequisites

Any specific questions are more than welcome a week in advance of the training.

Please send these to Engaged.Researcher@admin.cam.ac.uk

Objectives
  • Confidence posting
  • Strategy
  • Understand how the platform work
Aims
  • How to make social work for you rather than feel overwhelmed / upset / resentful.
  • How to make the right connections and build a positive and supportive online community
  • How to get over any anxiety about posting and sharing
Format

In person

Duration

3 hours with coffee break

Related courses

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