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Tue 16 Jan, Mon 22 Jan, ... Wed 31 Jan 2024
16:00 - 18:00

Provided by: Cambridge Research Methods


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Introduction to Focus Group Research (LT)

Tue 16 Jan, Mon 22 Jan, ... Wed 31 Jan 2024


This module introduces focus group research as a qualitative research method. Attention is given to the key elements and methodological consideration of conducting focus group research. It also explores the process of conducting focus group research, where students are given the opportunity to design focus group questions, and to experience the role of researcher in the practical workshops.

Target audience
  • Postgraduate students and staff
  • Further details regarding eligibility criteria are available here

Number of sessions: 4

# Date Time Venue Trainer
1 Tue 16 Jan   16:00 - 18:00 16:00 - 18:00 SSRMP Zoom   Abie Chan
2 Mon 22 Jan   16:00 - 18:00 16:00 - 18:00 Titan Teaching Room 1, New Museums Site map Abie Chan
3 Wed 24 Jan   16:00 - 18:00 16:00 - 18:00 SSRMP Zoom   Abie Chan
4 Wed 31 Jan   16:00 - 18:00 16:00 - 18:00 SSRMP Zoom   Abie Chan
  • To introduce focus groups as a research method
  • To introduce students to how focus groups can be used in research
  • To explore how focus group research is conducted
  • To highlight methodological considerations concerning focus group research
  • To provide academic examples of focus groups used in research
  • To provide experiential, collaborative, learning experiences for students in conducting focus group research

Lectures and practical workshops.

Learning Outcomes
  • Students will develop a foundational understanding of focus group research
  • Students will be able to describe the advantages and considerations in using focus group research
  • Students will learn to design focus group questions and conduct focus group research
  • Students will be able to reflect on their experience of the practical workshops, and consider how they might use focus groups in their own research

This module is not assessed.

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This is a repeat of the module that ran in Michaelmas Term.

Qualitative Methods

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