Engaged Researcher Online - Personal Branding for Researchers

BeginnersUpdated

So much of research success relies on collaborations and professional networks. But many of us undersell ourselves and our achievements, or struggle to fit our whole career into a cohesive narrative. This is where personal branding comes in.

In this training, you’ll learn how to define your personal brand, and communicate that effectively through writing, presenting, images, websites and social media. You’ll do exercises which will help you see yourself from an outsider’s perspective, and be given the tools to make you the hero of your own story.

Dr Anna Ploszajski is an award-winning materials scientist, presenter, comedian and storyteller based in London. She’s a materials generalist, equally fascinated by metals, plastics, ceramics, glasses and substances from the natural world. Her work centres around engaging traditionally underserved audiences with materials science and engineering through writing, podcasting, presenting and social media. Having developed her own unique blend of autobiographical scientific storytelling in her first book, Handmade: A Scientist’s Search for Meaning Through Making, she now trains professional technical people to communicate what they do better, through the study of story. In her spare time, Anna plays the trumpet in a funk and soul covers band and is an ultra-endurance open water swimmer. Oh, and it’s pronounced “Por-shy-ski”.

• PhD students
• Post-docs
• Researchers
• Public Engagement Professionals

1. Come with an example of someone well-known who you think has good personal branding. 2. Bring an up-to-date CV with you.

Number of sessions: 1

1. Provide exercises which will help participants see themselves from an outsider’s perspective, and be given the tools from storytelling to make them the hero of their own story. 2. Provide an exercise of writing the story of their career. 3. Help them each create a brand profile. 4. Send them away with a game-plan for how to establish and maintain their personal brand going forward.

To step-up participants’ professional and public image to the next level.

• Engaged Researcher-Introduction to Policy Engagement
• Engaged Researcher- Policy Engagement: Communicating Arts and Humanities research to engage policy and public audiences: lessons learned and top tips
• Engaged Researcher Online - Research Storytelling
• Engaged Researcher Online - Strategic Use Of Social Media
• Engaged Researcher Online - Strategic Use Of Social Media (Advanced Social Media Engagement)
• Engaged Researcher - The Conversation media training
• Engaged Researcher - Introduction To Media Engagement (STEM and Clinical School)
• Engaged Researcher Online - Creative Writing
• Engaged Researcher - Media Engagement Advanced (Radio & TV Interviews)
• Engaged Researcher - Identifying Stakeholders And Collaborators