Introduction to Google Analytics

BeginnersNew

Join us on Friday 22 October for a whistle-stop tour of common areas of Google Analytics and scenarios its data can help you analyse.

We will focus more on the Universal Analytics interface than Google Analytics 4, as that's the version we believe most people with Google Analytics on University websites are using.

• University and affiliated staff or students who update web content
• Members of the Content Community
• Suitable for complete beginners and those wanting to refresh their memories about the basics of Google Analytics

Number of sessions: 1

• What Google Analytics does and its limitations
• Where to find commonly requested metrics
• How the data it gives you can be used to analyse your site and activities it supports
• How the Violence Research Centre at the Institute of Criminology uses Google Analytics
• Q&A

Presentations. Live captioning will be available.

Microsoft Teams

• Eloise Hayes - Digital Communications Coordinator, Office of External Affairs and Communications
• Dr Simone Castello - Research Administrator & Webmaster, Violence Research Centre, Institute of Criminology
• Joanne Back - Content Designer, University Information Services (UIS)
• Jessica McArdle - Content Designer, UIS

The event will be a MS Teams meeting. Attendees will have cameras and microphones off so that only speakers will be on-screen and able to present. Please note that the meeting will be recorded and made available on the Digital Presence SharePoint site as previous events have been.

Post your questions before or during the event using the link to the meeting provided in the booking confirmation email.

One hour

• Digital Presence Programme: Accessibility at the University
• Email marketing - strategy and tactics
• Writing for the web part 1
• Introduction to Search Engine Optimisation (SEO)
• Introduction to accessible content